Brita Makin a Splash

Filter For Good
Brita has teamed up with Nalgene to launch a new campaign aimed at reducing the number of disposable plastic bottles that make it into the waste stream every day. The picture at left is one of the marketing campaigns photo depicting a woman with 'oil' running out of her mouth. It is meant to symbolize the amount of oil that is 'consumed' in these plastic water bottles.

Though kind of graphic, its a good campaign and the website is pleasant and provides good information. Not sure about the running pledge total scrolling across the top, but interesting nonetheless. I am all for reducing the need for these wasteful products. Granted, in times of emergency they are useful and can save lives, but there are several alternatives out there for everyday use. I have detailed the plastic bottle issue in a few posts before (here, here and here) and have myself purchased a Sigg bottle and love it. It travels everywhere with me! So I say check it out, it even has a 'fun' google map app tracking how many bottles have been saved by each state. Hope you have an enjoyable Tuesday!

Cheers