Clorox, Hibachi, and Basketball

Green Works or Does it?
Surprising news came out today about Clorox's new "green" cleaning line, Clorox Green Works. One of my very first posts on "The Daily Dose" was the purchase by Clorox of the natural personal care company Burt's Bee's. This was one of Clorox's main purchases in an attempt to expand into the$150 million (US) green product market. Another key product acquisition is that of Britta, the water filter maker. My main emphasis in that early post was how 'green' these products really are. I am still not 100% sold, but this recent news may sway me a little more.

The Sierra Club has given Clorox the right to use its name and logo on its new Green Works cleaning line. This endorsement is the first ever of a product by the Sierra Club in its entire 116 year existence. It is an interesting shift for the Sierra Club, as its reputaion for a tough environmental crusader often pits it against the likes of Clorox and other chemical manufactures. The executive director of the Sierra Club, Carl Pope, feels that instead of fighting the nitty gritty details of the product, its better to have a much better alternative than no alternative to the current status quo. He talked with the NY Times about the reason behind their support of the product.

“One of the reasons green home cleaning products haven’t achieved much market penetration,” Mr. Pope said, “is if they came from an environmental brand, people had the sense they won’t work — green won’t work. And if it came from someone with a cleaning reputation the reaction was: They can’t be green.” He went on to say that, "I won’t pretend it’s not internally controversial; it is. But we decided it was more important to try to create this marketplace” than to keep the peace."

Koto of Japan
To end the week and enjoy good company, RAC, myself, K&A Wags, and Kmewalt decided to hit up a local Hibachi Grill and Sushi Bar here in "The Rouge." We decided up Koto of Japan, as it has good reviews in 225 Baton Rouge, the ezine and magazine. We were awed by some nice knife work, witty humor, good food, and good company. If you are in "The Rouge" I highly recommend Koto, though reservations are a good idea. And another good thing...KU made the Elite Eight tonight after a romp of Villanova. Look out Davidson, here we come! Rock Chalk Jayhawk KU
Cheers