I had to stop today and do a double take on my way back from Barnes and Nobles today. Down here in "The Rouge" spring has been in full swing for several weeks now. Yes, I know, many of you have not even started spring or are just on the upswing. But with spring comes the upswing in the frequency of cutting America's greatest crop...our lawns. Yes, you read that right.
Americans have an obsession with "the perfect" lawn, and at a rate of over $17 Billion (US) every year, you'd think we were obsessed. Americans also mow over 31 million acres of that "perfect lawn." I think we could cut our dependence on foreign oil if we cut our lawn mowing significantly. A "healthy" lawn is really a dead lawn ecological. The variety of organisms in a lawn are nearly non existent and its naturally impossible to maintain that perfect green color. Yet we pump the chemicals and pesticides on our turf to get that perfect look.
So back to that double take and the picture of the sign. What is wrong with this sign? I think its terrible marketing for your product, but it proves just how toxic our quest for the perfect lawn is. The "Sign" that the sign is talking about is Massey's lawn sign after pesticide application which has the image of an adult, child, and a pet warning them not to get on the lawn. Studies have shown that the chemical residue is tracked into our homes and our pets accumulate dangerous levels of these chemicals. This sign doesn't elicit my idea of a healthy lawn at all, more like a toxic wasteland. Just thought you might find the twisted humor...maybe not.
Weekend Update
1 year ago
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